Top 5 Social Networking Apps in Ghana for Q4 2023

During the fourth quarter of 2023, the top social networking applications in Ghana showed varied performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides an insightful look into the market dynamics for these popular apps.

BIGO LIVE-Live Stream, Go Live saw fluctuations in its weekly revenue, peaking at $751 in the week of October 9, before experiencing a gradual decline, ending the quarter with $276 in the last week of December. Downloads showed a similar pattern, with a peak of 3.9K in the same week, then tapering off to around 2.9K by the end of the quarter. The app maintained a relatively steady number of active users, fluctuating between 18.1K and 19.6K throughout the quarter.

Facebook demonstrated strong performance with weekly downloads peaking at over 102K in mid-December. Revenue remained fairly stable, peaking at $424 in late November. Weekly active users hovered around 8.3M to 8.4M, maintaining consistent engagement throughout the quarter.

Dingtone: Phone Calls + Texts experienced steady revenue with minor fluctuations, peaking at $331 in early October and closing the quarter at $291. Downloads remained relatively low and stable, with a peak of around 550 in late September. Active users saw a decline from approximately 11.1K to 7.2K over the quarter.

Poppo - Online Video Chat&Meet had a varied revenue trend, peaking at $245 in early October and closing at $192 in the last week of December. Downloads saw a significant rise in early December, reaching 3.7K, before dropping back to around 1.3K by the end of the month. The app's active users fluctuated, peaking at 21.2K in early December and ending the quarter at approximately 17.4K.

Telegram Messenger maintained a consistent revenue stream with a peak of $244 in mid-October. Downloads peaked at 57K in late October, maintaining a strong presence throughout the quarter. Active users remained stable, ranging from 2.4M to 2.5M.

These insights highlight the diverse performance of social networking apps in Ghana during Q4 2023. For more detailed data and insights, visit Sensor Tower.